What would happen if we stopped normalizing corruption?
In Mexico, More than 80% of people believe we live in a deeply corrupt society. But there are also those who choose to act differently. At Mejor México, we believe that true change begins when we dare to imagine other ways of doing things .
That's why we invite you to be part of ConversActions 2025 , an initiative aimed at young university students of any discipline (ages 18 to 29) from across the country who want to be part of a generation that chooses to play fair.
It is a two-stage experience to reflect, propose, and take action . It is designed to generate strategies that promote a change in citizen behavior, thus contributing to building a better Mexico without corruption .
You will experience a two-hour active dialogue workshop in which you and your peers will reflect and exchange points of view on the problem of corruption and will jointly generate strategies to promote a change of behavior in your immediate environments (at your universities, neighborhoods, work, with your families, etc.)
Converse
After your workshop, you will have that week (Week 1) to record your strategy and participate in the Actions stage (Weeks 2 and 3) .
ACTIONS
It's time to implement the strategies you've created. The process begins the week after your participation in the Conversa Workshop and runs for two weeks.
Remember to share the scope and evidence of your strategy with us before the end of your third week, so that it can be evaluated by our Jury and thus eligible for one of the final awards.
Participation route
This is the time to implement your strategy and disseminate your key message to your target audience. Remember to document evidence and measure your reach and engagement so you can complete the results questionnaire and validate your participation. Review the guide to measuring the results of your strategy.
Week 1
Conversa workshops are held at public and private universities in different states across the country, and strategy registration can be completed using the online form.
Week 2
Time to develop and refine your strategy. You'll have the support of your Mejor México Mentor , access to guidance materials, and the opportunity to bounce your proposal off a communications strategy specialist.
Week 3
What do I get by participating?
Be part of a social innovation initiative that contributes to building a better Mexico without corruption, right from your community.
Connect with more young leaders like you and with key stakeholders, Mejor México allies, such as expert advisors, sponsoring companies, agencies, and media outlets.
The chance to win one of the awards in the qualifying categories and have it broadcast in the media.
Develop skills and acquire fundamental knowledge for future employment processes, such as collaborative work and values of integrity.
A digital participation certificate that validates your efforts, highlights your role in social change, and adds value to your resume.
You can be part of the third generation of the Best Mexico National Team.
How to participate?
1
Sign up with your Mentor Mejor México
Registering for ConversActions is free. You'll simply need to sign up with the Mejor México Mentor representing your institution.
Attend the workshop scheduled on your campus
2
Asiste en la fecha y hora asignada. La sesión del Taller Conversa dura dos horas y es la puerta de entrada para la etapa Acciones.
3
Register your strategy!
Upload the information to the form at the end of your Conversa Workshop. Remember to upload your results after implementing your strategy.
If your institution isn't yet part of Convers Actions , please contact us via WhatsApp to review your options for joining.
What should my strategy include?
Definition of objective
The objective of your strategy should be clear and achievable. You can seek to raise awareness of the problem, educate about its implications, motivate concrete actions, etc.
Audience identification
Who do you want to target with your message? This could include a community or population affected by the problem of corruption, opinion leaders, students, parents, neighbors, etc.
Message development
Create a clear, concise, and relevant message that resonates with your audience. It should communicate the importance of the issue and the action you want your audience to take.
Selection of broadcast channels
Choose the most appropriate media to reach your target audience. This could include social media, traditional media, community events, games or recreational activities, artistic interventions, etc.
Digital component
Whether your strategy is native to digital media or not, you should integrate a social media outreach component to help you expand its impact and measure reach and engagement.
Measurement and evaluation
Establish metrics to measure the success of your strategy. This includes the number of people reached, participation in events or campaigns, increased awareness of the issue, or a change in attitude among a certain population. This depends largely on your objective and the communication channels you will use.
Strategy name
Give a name that reflects the purpose and nature of your campaign.
NOTE: It is important to understand the nature of the problem, its causes and its possible impacts (on your life, on your environment) in order to generate an effective strategy. We share this DIGITAL KIT with you. to complement or remember your experience at the Conversa Workshop.
AWARDED CATEGORIES
Impact action
Recognition of the strategy that achieved an effective combination to reach more people and generate positive interaction.
Evaluation criteria: scope, interaction and impact.
Creative action
The award goes to the proposal that integrates elements in an original, different, and innovative way of communicating its message.
Evaluation criteria: original idea, creative execution, innovative production elements.
Persuasive action
Distinction given to a strategy whose message stands out for its effectiveness in calling for action , mobilizing and provoking a change in behavior in those who receive it.
Evaluation criteria: message value, clarity, originality, effectiveness, and strategic thinking.
Action of the year
It will be the strategy that the jury values as the most complete, it is the recognition of the most outstanding strategy .
Evaluation criteria: effectiveness, impact, interaction, creativity, innovation, key message, and strategic thinking.
Public's favorite action
In addition to the jury's prizes, recognition will be given to the finalist strategy that receives the most votes in an open competition on our social media channels.
Special mentions may be awarded based on the jury's opinion. Categories may be considered void if none meet the selection criteria.
How should I measure the results of my strategy?
To assess the results of your strategy, you must complete a questionnaire on our website. To complete it accurately, you should consider the following recommendations.
01. DOCUMENT
Record the implementation of your strategy with photographs or videos.
02.
VALID
Use logs, questionnaires, interviews, or testimonials to demonstrate the reach and engagement of your strategy.
03.
SHARE
Share your strategy on social media with the hashtags #MejorMexico #SinMordidas #JuegaLimpioGanaSiempre #ConversAccions and add other hashtags that identify it.
1. Name your strategy.
2. Describe your dissemination strategy. (Maximum 200 characters)
3. What audience or public did you focus your strategy on?
4. In what place or environment did you develop it?
5. What means did you use to develop your strategy?
6. How did you measure the scope of your strategy? Specify the measurement tool.
7. Scope obtained
8. How did you measure the engagement achieved through your strategy? Specify the measurement instrument.
9. Interaction obtained
10. Attach a link with records, questionnaires, photographs and/or video clips that demonstrate your strategy.
RESULTS QUESTIONNAIRE
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Nuestra misión es contribuir a la construcción de un Mejor México sin corrupción, por ello las estrategias deben hablar desde la experiencia de nuestro país y deberán ser en español.
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Todas las estrategias y contenidos generados son responsabilidad de sus autores.
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El uso de la identificación gráfica de Mejor México y ConversAcciones en sus estrategias está prohibido. Sólo podrán utilizar los hashtags #MejorMéxico #SinMordidas y #ConversAcciones.
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El uso de la identificación gráfica de su Institución Educativa en sus estrategias, está prohibido, salvo los casos en que el Mentor Mejor México lo valide (El equipo deberá entregar validación de uso por escrito).
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El uso indebido de cualquiera de estas identificaciones gráficas será causal de descalificación y las consecuencias legales de marcas registradas.
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En Mejor México somos una asociación civil abierta y apartidista, pues somos conscientes de que nuestra misión ciudadana va mucho más allá de cualquier partido o gobierno. Nuestro enfoque es siempre positivo y hacia adelante. Por ello quedarán descalificadas aquellas estrategias que utilicen contenido que refleje alguna intencionalidad partidista.
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Serán objeto de descalificación campañas que compartan información falsa o sean plagiadas.
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Al participar en la convocatoria aceptas que Mejor México pueda hacer uso de las estrategias de difusión que envíes. En este caso no se tendrá ningún propósito de lucro.
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Cualquier consideración no descrita en esta convocatoria será evaluada por el Consejo Directivo de Mejor México y su decisión será definitiva e inapelable.
important considerations
With the support of
En alianza con
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Follow #conversations2025!
Universidades participantes
Key dates 2025:
Conversational Stage:
From August 11 to October 11
Stage Actions:
From August 18th to October 25th (These are the 2 weeks following your Conversa Workshop)
Jury evaluation period:
October 27 to November 7
Awards ceremony:
November 10-14
Call 2025
ConversActions joins the UN Sustainable Development Goals of the 2030 Agenda, SDGs: 4, 8, 16 and 17
More information and contact:
