
What is the Best Mexico National Team?
A community of young leaders committed to a better Mexico. Inspired by the values of soccer— fair play, teamwork, and commitment —students from different universities across the country will develop communication strategies to promote these principles in the context of the 2026 World Cup .
During a meeting in Mexico City, they will have the opportunity to strengthen their skills in planning and social entrepreneurship , participate in presentations and panels with experts, and collaborate with selected participants from past editions, opinion leaders, and partner companies and institutions.
This space will allow them to learn about other perspectives and realities of the country , exchange ideas and generate strategic connections that will boost their growth and the impact of their initiatives .






Learn, connect and lead
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Presentaciones y paneles con expertos.
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Talleres exclusivos de co-creación para desarrollar estrategias de comunicación y emprendimiento social.
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Actividades de networking con otros seleccionados, aliados estratégicos e instituciones clave.
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Acceso a una red nacional de líderes, incluyendo seleccionados de años anteriores.
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Desarrollo de habilidades en planeación y emprendimiento social.
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Contribución activa en la construcción de un Mejor México sin corrupción.
Building Fair Play: Panels, Conferences, and Mentorships
"Integrity is a sport for everyone"

Leonardo Núñez
Political scientist, internationalist, and master in Administration and Public Policy from CIDE.

Mr. Kristian Hölge
Representative of the United Nations Office on Drugs and Crime (UNODC) in Mexico since 2020.

Lucia Petersen
Program Coordinator at Transparencia Mexicana.

Moderator: Ricardo López Cordero
Essayist, journalist, and radio and podcast producer.
"Tips from Our Coach"

Jesús "Chucho" Ramírez (virtual)
Professional footballer, technical director and coach of outstanding professional footballers, sports analyst and commentator of international events.
"What do you need to consider when putting your idea on the agenda during the World Cup?"

Juanjo Junoy
Publicist, professional, teacher, with 37 years of experience in communications and advertising.

Lorenza Sánchez
Director of Cultural Relevance and Head of New Business at Zimat Consultores.

Moderator: Enrique Vigil
Professional with more than 40 years of experience in marketing, advertising, and traditional and digital media.

Marion Reimers
Mexican sports journalist, narrator, host, and teacher.
"Presentation of the game strategies"

Alejandra Rosillo
Strategic communications consultant and independent advisor.

Lizzete Castillo
Head of Marketing at Google Cloud Mexico.

Lorenza Sánchez
Director of Cultural Relevance and Head of New Business at Zimat Consultores.

First edition
Challenge 2023

The National Team is an opportunity to enhance the impact of young leaders who translate their ideas into action, with tools, mentorship, and opportunities for advocacy.






















